CLARITY. CONSISTENCY. BRAND IDENTITY.
EDITORIAL CONTENT GUIDELINES
The Editorial Content Guide is where the brand steps outside editorial standards to establish its unique identity. It is essential to document these distinctive elements to ensure consistency across all communications.A well-structured Editorial Content Guide acts as a source of truth, helping to ensure that all public-facing content remains consistent and aligns with the brand's intended messaging. This, in turn, leads to a more eBicient review process, on-time deliverables, and
satisfied clients.
RETURN ON YOUR
EDITORIAL INVESTMENT
Through my company, Art of Copy LLC, I've worked with global agencies and niche brands. All my clients want the same thing: Consistent, grammatically correct content across all digital and traditional platforms.
From proofreading to QA, I've delivered guidelines as one-offs and with ongoing updates.
Who benefits from the Editorial Content Guide?
Account Teams
Brand Teams
Client Teams
Copywriters
Creative Teams
Editors and Proofreaders
Marketers
Product Teams
Founder, Copyeditor
Art of Copy LLC
$199,457.46
The Average Cost of an Advertising Agency ProjectA single mistake won't cancel a single campaign; however, multiple inconsistencies can create uncertainty between the customer and the seller AND the agency and the client.
Average cost of an advertising project based on Clutch research (link)
652.67%
The Return on Editorial InvestmentBy leveraging my Editorial Content Guide, you are ensuring your editorial investment is protecting your total project price.
ROI-E is calculated using Agency plan (below)
IT'S EASY TO GET STARTED
1. Select your Editorial Content Guide plan
Whether your organization is just developing its editorial process or is well versed in the numerous standard style guides, a professional Editorial Content Guide ensures your brand messaging is true to your brand and consistent.Plans range from a digital Editorial Content Guide to an Editorial Content guide backed by expert proofreading services from Art of Copy LLC.Select your plan.
2. Send your assets
Once you have selected your plan, please submit this form:
[form]Then, send your assets within (10) business days of selecting your plan. These assets will provide the foundation for your Editorial Content guide.
3. Enjoy your custom editorial style guide
Within (20) business days of receiving your assets, you will receive the Editorial Content Guide.
IMPROVE YOUR EDITORIAL PROCESS
STARTER
$2,500
The Starter plan provides universal and consistent guidance for content creators and editors.
Starter plan clients receive a one-time Adobe Acrobat PDF.
EDITORIAL
$4,000
The Editorial plan provides universal and consistent guidance for content creators and editors with monthly updates for one year.
Editorial plan clients receive an Adobe Acrobat PDF file and 3 Guide updates per quarter across 12 consecutive months.
AGENCY
Contact
The Agency plan provides universal and consistent guidance for content creators and editors, expert proofreading services on retainer, and monthly updates to your Guide for one year.
Agency plan clients receive an online version of their Editorial Content Guide, monthly updates across 12 consecutive months, and retainer services to implement changes and updates to the Guide for a single brand or account.
GAME– CHANGER
The Editorial Content Guide is where the brand steps outside editorial standards to establish its unique identity. It is essential to document these distinctive elements to ensure consistency across all communications.A well-structured Editorial Content Guide acts as a source of truth, helping to ensure that all public-facing content remains consistent and aligns with the brand's intended messaging. This, in turn, leads to a more eBicient review process, on-time deliverables, and
satisfied clients.
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