EDITORIAL CONTENT GUIDELINES
CLARITY. CONSISTENCY. BRAND IDENTITY.
The Editorial Content Guide is where the brand steps outside editorial standards to establish its unique identity. It is essential to document these distinctive elements to ensure consistency across all communications.A well-structured Editorial Content Guide acts as a source of truth, helping to ensure that all public-facing content remains consistent and aligns with the brand's intended messaging. This, in turn, leads to a more efficient review process, on-time deliverables, and satisfied clients.
JENN ANDERSON
Founder, Advertising Copy Editor
Art of Copy LLC
[email protected]To learn more about my copy editing business, Art of Copy LLC,
please go here.
RETURN ON YOUR EDITORIAL INVESTMENT
At Art of Copy LLC, I've worked with global agencies and brands, all seeking the same thing: consistent content that aligns seamlessly across their account.
Who benefits from the
Editorial Content Guide?
Account Teams
Brand Teams
Client Teams
Copywriters
Creative Teams
Editors and Proofreaders
Marketers
Product Teams
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